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Visual Branding 101
Course Introduction
Course Introduction (1:27)
Planning & Roadmapping
1.1 Building A Roadmap (1:10)
1.2 Intro to Building Out A Roadmap (6:28)
1.3 Project Roadmap: Competitive Analysis (4:15)
1.4 Project Roadmap: Logo Design, Brand Color Palette , Typeface (10:00)
1.5 Project Roadmap: Timeline (2:30)
1.6 Roadmap Benefits (1:34)
Competitor Analysis & Brand Archetypes
2.1 Competitor Analysis (5:31)
2.2 Brand Archetypes (3:27)
2.3 Client Onboarding Questionnaire (1:31)
2.4 Techilert: Questionnaire Review (6:39)
2.5 Techilert: Competitor Color Wheel (5:25)
2.6 Techilert: Competitor Geek Squad (6:08)
2.7 Techilert: Competior Bask (6:05)
2.8 Techilert: Competitor Edge Network (8:34)
2.9 Competitor Analysis: Areas of Opportunity (7:50)
Section Quiz
Brand Concepts & Research
3.0 Brand Concepts (4:40)
3.1 Concept 1: A Path to a New Reality (6:55)
3.3 Presenting to Clients (4:17)
3.2 Concept 2: Support Code (3:35)
3.4 Branding Resources & Concepts Next Steps (3:51)
Logo Design Process
4.1 Logo Design (8:02)
4.2 Round 1 of Logo Presentation (5:18)
4.3 No color vs Color (1:41)
4.4 Logo Presentation Round 2 Option 1 (5:09)
4.5 Logo Presentation Option 2 (2:17)
4.6 Logo Presentation Option 3 (2:24)
4.7 Logo Presentation Round 2 Summary (1:53)
4.8 Color Palette (13:25)
4.9 Type Pairings (7:09)
4.10 Mock-Ups (8:14)
4.11 Round 3 Logo Presentation (4:00)
4.12 Typface Pairings (4:24)
4.13 Choosing Logo Colors (5:42)
4.14 Choosing Colors Cont. (3:37)
4.15 Round 3 Presentation Summary (2:04)
Color Conversions
5.1 Color Conversions (31:27)
Branding Guidelines
6.1 Branding Guidelines - Love to Ride (3:40)
6.2 Branding Guidelines -NJORD (5:44)
6.3 Branding Guidelines (5:11)
Resources & Tips
7.1 Dribbble: Resources and Tips (4:17)
7.2 Everleads: Resources & Tips (2:53)
7.3 Behance: Resources & Tips (0:23)
7.4 Linkedin: Resources & Tips (2:01)
7.5 Your Network: Resources & Tips (3:48)
7.6 Work With Me: Resources & Tips (1:32)
7.7 Creative Resources & Thank you! (7:43)
4.2 Round 1 of Logo Presentation
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