This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Visual Branding 101
Course Introduction
Course Introduction (1:27)
Planning & Roadmapping
1.1 Building A Roadmap (1:10)
1.2 Intro to Building Out A Roadmap (6:28)
1.3 Project Roadmap: Competitive Analysis (4:15)
1.4 Project Roadmap: Logo Design, Brand Color Palette , Typeface (10:00)
1.5 Project Roadmap: Timeline (2:30)
1.6 Roadmap Benefits (1:34)
Competitor Analysis & Brand Archetypes
2.1 Competitor Analysis (5:31)
2.2 Brand Archetypes (3:27)
2.3 Client Onboarding Questionnaire (1:31)
2.4 Techilert: Questionnaire Review (6:39)
2.5 Techilert: Competitor Color Wheel (5:25)
2.6 Techilert: Competitor Geek Squad (6:08)
2.7 Techilert: Competior Bask (6:05)
2.8 Techilert: Competitor Edge Network (8:34)
2.9 Competitor Analysis: Areas of Opportunity (7:50)
Section Quiz
Brand Concepts & Research
3.0 Brand Concepts (4:40)
3.1 Concept 1: A Path to a New Reality (6:55)
3.3 Presenting to Clients (4:17)
3.2 Concept 2: Support Code (3:35)
3.4 Branding Resources & Concepts Next Steps (3:51)
Logo Design Process
4.1 Logo Design (8:02)
4.2 Round 1 of Logo Presentation (5:18)
4.3 No color vs Color (1:41)
4.4 Logo Presentation Round 2 Option 1 (5:09)
4.5 Logo Presentation Option 2 (2:17)
4.6 Logo Presentation Option 3 (2:24)
4.7 Logo Presentation Round 2 Summary (1:53)
4.8 Color Palette (13:25)
4.9 Type Pairings (7:09)
4.10 Mock-Ups (8:14)
4.11 Round 3 Logo Presentation (4:00)
4.12 Typface Pairings (4:24)
4.13 Choosing Logo Colors (5:42)
4.14 Choosing Colors Cont. (3:37)
4.15 Round 3 Presentation Summary (2:04)
Color Conversions
5.1 Color Conversions (31:27)
Branding Guidelines
6.1 Branding Guidelines - Love to Ride (3:40)
6.2 Branding Guidelines -NJORD (5:44)
6.3 Branding Guidelines (5:11)
Resources & Tips
7.1 Dribbble: Resources and Tips (4:17)
7.2 Everleads: Resources & Tips (2:53)
7.3 Behance: Resources & Tips (0:23)
7.4 Linkedin: Resources & Tips (2:01)
7.5 Your Network: Resources & Tips (3:48)
7.6 Work With Me: Resources & Tips (1:32)
7.7 Creative Resources & Thank you! (7:43)
6.1 Branding Guidelines - Love to Ride
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock